BronzeWord Latino Authors

Creating Excellence

Latino/a writers are encouraged to excel with book industry knowledge and writing know-how. Authors are highlighted for their successes. Young people may post their writing. Hear about the latest Latino/a books. Editing Services adapted to your needs and schedule. Sign up for a Virtual Book Tour or Top Ten Days of celebration.

Purpose: to assist in achieving your publishing goals.

Jo Ann Hernandez

White Bread Competition
The Throwaway Piece

Currently browsing Twitter

Associations on Twitter

@aahid60 – American Academy of Healthcare Interior Designers
@AAPALynn – AAPA
@AAPA_Brooke – AAPA
@ABABarServices – ABA Division for Bar Services
@Cardiology – American College of Cardiology Advocacy Department
@ABSmith – Human Capital Management 20/20
@adams472 – ThePort Network
@agnewfarms – CTAM
@anyacodack – Yfactor
@ahissrich – ASAE
@AHMAnews – American Hardware Manufacturers Association (AHMA)
@aipt – AIPT
@akadman – unknown
@amadie – Urban Land Institute
@americanmensa – American Mensa
@AndreaMeyer – unknown
@anelet – unknown
@annparker – unknown
@asaecenter – ASAE
@asteggles – Risk Insurance Management Society
@avectra – Avectra
@avenuez – Life on Avenue Z
@avinio – Social Conversation
@bblonchek – unknown
@bethbrodovsky – Iris Creative Group, Inc
@BIASC – Building Industry Association of Southern California
@billsheridan – MACPA
@bkmcae – Virginia Association of Realtors
@BobWoods – PortalFuze
@brabinger – Casey Management & Marketing Services
@BrianReuwee – Drake & Company
@brucehammond – Delta Sigma Phi
@bwangman – The Center for Association Growth
@caley_kleczka – unknown
@cardcat – Arlington Soccer Association
@ccollinsmith – SOCAP International
@chris_jenkins – CISSP, CCNA, MCSE
@csuspect – Chocolate City Media
@CubanaLAF – unknown
@curtisraye – unknown
@CynthiaDAmour – People Power Unlimited
@DanScheelar – unknown
@DanSherman_TMS – Transportation Management Services (TMS) & Young Hospitality Industry Professionals (YHIP)
@davidgammel – High Context Consulting
@dcomdico – unknown
@deirdrereid – California Building Industry Association
@deltasigmaphiHQ – Delta Sigma Phi Fraternity
@desabol – DLC Solutions
@dinalew – web usability consultant, Distilled Logic
@dougshaner – unknown
@drewbsaunders – unknown
@dtheus – Magus Consulting LLC
@dtodd – Michigan Association of CPAs
@ektrondave – Ektron
@ElizabethB – NFi Studios
@Elizabeth627 – ABA Division for Bar Services
@ewengel – Beaconfire Consulting
@frankfortin – Massachusetts Medical Society
@fullschedule – unknown
@GarenD – Garen Distelhorst – Marble Institute of America
@GarisD – Garis Distelhorst – Marble Institute of America
@gartrell – unknown
@infocomm – InfoComm International
@inetu – iNETu
@jamienotter – Management Solutions Plus
@JaneyBrummett – The Catholic Health Association
@jasonsamuels – Jason Samuels, National Council on Family Relations
@jdwalton – unknown
@jennmainwaring – iNETu
@jflinnjr – American Gas Association
@JeffHurt – association employee
@jegbrown – MACPA
@jeremygriffin – Marketing General, Inc.
@jessicalevin – Moore Stephens North America – CPA Firm Assn.
@jheydasch – CUPA-HR
@jkhewett – JulNet Solutions, LLC – an Association Management Company
@JimKellyCO – Syscom
@joelhousman – unknown
@johnwhalen – Emagination
@jmpineda – Matrix Group International
@jsfrankel – Tecker Consultants, LLC
@jtcobb – consultant
@julieohmchang – unknown
@juliesenter – Building Industry Association of Southern California
@kikilitalien – Optical Society of America
@kristildonovan – unknown
@liam_says – I forget, it’s something to do with Pharmacists I believe
@lindydreyer – SocialFish, LLC
@ljunker – ASAE
@lorimethia – Association for Research in Vision and Ophthalmology
@macpa – Maryland Association of CPAs
@maddiegrant – SocialFish, LLC
@maggielmcg – American Speech-Language-Hearing Association
@MarbleInstitute – Marble Institute of America
@mcnulty6 – CDA
@mdenhardt – ASAE
@Mendy_at_IFDA – International Foodservice Distributors Association
@mickierops – Mickie Rops Consulting, Inc.
@miketempleton – Iowa Hospital Association
@MissLynn13 – American Academy of Physician Assistants
@mitcharno – Tuvel Communications
@nasw – National Association of Social Workers
@ntenhross – Holly Ross, NTEN
@OKSCPA – Oklahoma Society of CPAs
@paulschneideraz – Socious
@pcdr – North Shore-Barrington Association of Realtors®
@pdonahoo – American Mensa
@peggyhoffman – Mariner Management and Marketing LLC
@PeterHutchins – ASAE
@pinnovation – Jeff De Cagna of Principled Innovation LLC
@plexusforassns – Plexus Consulting Group
@pohland – unknown
@producepicker – unknown
@ramurphy – Optical Society of America
@randisumner- Randi Sumner, IEEE & Tecker Consultants
@rcgranger – EduCause
@ReggieHenry – ASAE
@renatosogueco – Society of American Florists
@rjohnston – Ironworks Consulting
@rkowalski7 – Consumer Electronics Association
@royerd – Iowa Hospital Association
@rrich – American Chemical Society
@rshonerd – National Apartment Association
@russmagnuson – Results Direct
@satovich – Results Direct
@scottsherrin – unknown
@scottmelnick – American Institute of Steel Construction
@scottoser – Scott Oser Associates
@sfeuer – ASAE
@sgiarde – California Assoc. for the Education of Young Children/Assoc. Resource Center
@shubbard2 – Society for Biomolecular Sciences
@SIGMA_Cathi – Society of Independent Gasoline Marketers of America
@socalbuilder – Building Industry Association of Southern California member magazine
@SpecialtyCoffee – Specialty Coffee Association of America
@sterlingraphael – NFi Studios
@SteveDrake – Drake & Company
@StoverEffect – SusQtech
@tbarkan – Terrance Barkan CAE – GLOBALSTRAT
@tempest1970 – National Association of Social Workers
@TheGreatCatsb – unknown
@ThomFlash – Marketing General Inc
@time2simplify – Not sure
@tomhood – CPA.CITP
@tonywagner – National Association of Independent Colleges and Universities
@tomjelen – American Speech-Language-Hearing Association
@tranrecruiting – Tran Recruiting, LLC
@trisloth – NAFSA: Association of International Educators
@tsae – Texas Society of Association Executives
@TysonsTomorrow – Tysons Tomorrow
@UrbanLandInst – Urban Land Institute
@vbaybas – AAPA
@westrochlil – Wes Trochlil, Effective Database Management
@wfisher – American Speech-Language-Hearing Association
@zwilson – Gulo Solutions
@jprogers – Mass Society of CPAs
@nursescouncil – California Association of Health Facilities – Nurses Council
@cpgcae – Vickie Lester – Lester Management Services
@paulaberger – NFC Forum
@YHIP_DC_Chapter – Young Hospitality Industry Professionals (YHIP DC Chapter)
@ltwhite – Croydon Consulting, LLC

http://www.associationsocialmedia.com/index.php?title=Association_Professionals_on_Twitter
ALA – American Library Association
Techies aren’t the only ones benefiting from Twitter. The ALA’s presence, while different from NTEN, is quite effective. ALA provides different Twitterstreams for different divisions, plus one for their annual conference and one for Valerie Hawkins, the library reference specialist at ALA. Their streams all emphasize pushing out content from their blogs and websites.
Young Adult Library Services Association, a division of the ALA
Valerie Hawkins, ALA library reference specialist
Association for Library Service to Children, a division of the ALA
Reference and User Services Association, a division of the ALA
ALA Annual, a conference presence

APHA – American Public Health Association
APHA uses Twitter to push messages to their members and the public, including updates on advocacy, health statistics and updates from their blogs and websites. If your association has public education in its mission, this is a good case study for you.
APHA, the main Twitterstream
National Public Health Week
APHA’s Get Ready campaign, helping Americans protect their health and prepare for pan flu and infectious disease.

More good examples from national associations

Good examples from state and local associations

  • AIGA ID is Idaho’s professional association for design
  • Doterati is Central Florida’s interactive marketing, media and technology association.
  • Amanda Smith, the executive director of the Florida Borderline Personality Disorder Association
  • HiMA is the Houston Interactive Marketing Association
  • MACPA is the Maryland Association of Certified Public Accountants
  • NYSCATE is the New York State Association for Computing and Technology in Education

Examples from Twitter newbies already gaining momentum

http://associationmarketing.blogspot.com/2008/08/associations-using-twitter.html

Increase Blog Audience

Things I’ve Noticed

Everyone who follows BronzeWord Latino Authors posts and links from @LatinoBookNews knows that I love doing research. Usually I go to a blog and look for their email address and their Twitter name so I can contact the owner and invite them to participate in what I’m doing. Or if I am twittering their article, I want to use their Twitter name so they know that their post had value.


Because of my constant searching, I have seen a few things that work well and a few things that are enough to cause me to want to pull my hair out. Most people will search casually and if they don’t find a way to communicate within a few minutes, they go somewhere else. Here are a few thoughts.


1. If you have a blog, you want people to connect with you. The email can be protected easily by using words for the @ and (.) like AT and DOT so that your email can be on the front page and look like BronzeWord1 AT yahoo DOT com. Also this information needs to be what the expert calls “above the fold.” The part of your blog that a visitor will first see when they open your blog.


Also, many people who use Blogger will put their email on their profile where the person has to click on the word “email” and an email page opens separately. First, when I had an older computer and really old software, the separate email page never came up for me. Also, because I have a very slow computer, the page takes forever to download. And because this separate email page is from Outlook, an email service I don’t use, I can’t send a message from that page because if they response by clicking “reply” they will go to an account I rarely check. Instead, I copy the email address and post it on a doc page that I will get back to when I am ready to send the invitation. That’s a lot of work to capture one email address. Most people won’t wait for the tedious response.


If you have a blog for people to connect with you, please post your email address in your “About Me” section or in the top of the screen that shows when you open your blog. Allow people to express their gratitude or thanks for what you offer on your page. Or they may have something to add to what you offer. If a big corporation looks around the web, comes across your blog, and likes what they see, they have no way to contact you. They will not bother searching and waiting for separate pages to open up. They won’t.


2. Most everyone has a Twitter account. Everyone posts the widget that says, “Follow Me” with the little blue bird. Hardly anyone post their Twitter account name. The little blue birdy isn’t enough.


For one thing, when you click on the blue birdy, you are taken to another page. If the person wants to follow you, they have to sign in to their Twitter account to do so. Once they are there, do you think they will go back to your page? Or do you think they will decide since they are there, they will check for messages or what’s going on in Twitter cyberspace? If you had a product to sell, or wanted to interest them in your product/book/music/whatever, you’d lose that opportunity. Completely.


There is a cute blue birdy that has your account name and the number of your followers on the widget with a “Follow Me” message. A visitor could get your name and save it to follow you later when they move on from your blog page. And that’s the key. They stay on your page. This widget can be found at twittercounter.com . I don’t have any connection with them. You can see the widget on my blog.


Or you can use the title section of the widget to post your Twitter name, like: Jo Ann @ BronzeWord with the widget underneath.


3. I am a major non-techie. On my Wordpress blog, when I enter a link, I am asked if I want it to open on my page or a new pop-up page. A new pop-up page keeps the visitor on your site as they investigate the new page and doubles the chances of the visitor returning to finish reading your article or browse the rest of your blog.


4. Please investigate Google Alerts. This is an easy way to see who is writing about you or your product or talking about you. Just go to Google and sign up. List the names that are your company, blog, and product names and let the cyber angels do the rest. Use quotes around your name or your product’s name. You will find that some little blog in Nebraska liked your article so much they are telling their 15 followers to go check you out. That will enable you to respond to that blogger to say thanks or make an offer and find out that those 15 followers have thousands following them. Wouldn’t you rather know what is being said about you on the Web?


We’ve all heard stories of how a company hears of a complaint on Twitter and resolves the issue for the customer. Now you can be as cool as Twitter and do the same thing by having a Google Alert on your name.


Thank you for allowing me to voice a few things I have noticed during my travels through cyber space. I hope these tidbits assist you in growing your blog audience.


Thanks, Jo Ann

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