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Creating Excellence

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Purpose: to assist in achieving your publishing goals.

Jo Ann Hernandez

White Bread Competition
The Throwaway Piece

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What is the state of the Latino Blogosphere? Do you see it growing?

Here are a few of the things I think can enhance the Blogosphere and the world for many of us:
1. Subscribe to each other’s blog. This generates a higher ranking on all search engines for both blogs. This also enables both blogs to appear closer to the top of the page when a search is answered. Reciprocal links is a way for both blogs to win. I understand how many people are busy and time is a precious commodity, however, you don’t have to read each post every day. If you are busy, you can delete the post. Of if you don’t care for the subject matter, subscribe and just delete the email or posting when it appears. No one will know. My sons are adults, and I subscribe to receive information about bilingual babies.


2. Leave a comment when you visit a blog. The same strategy. When you leave a comment on someone’s blog, you leave your name and blog url. The search engines ranks both the blog who received the comment and the person’s blog who left the comment higher in searches. This is an easy win-win situation. Even if all you say is hello, you comment counts and makes a major difference. Isn’t that what we want to do.


3. Share what you know. If you can do technical stuff on the internet teach others. I know this takes time, and many people are so busy nowadays. There is no movement without knowledge. Knowledge is power. With knowledge, a person can better their life. Whoever controls the information has power to motivate and control where the economy goes. If you allow one group to dominate the information, then we are doomed to be subjected to their rules. Until we take the reins of siphoning the information and controlling what we learn, change is never going to happen.


4. As an author, I cannot let an opportunity to go by. Buy Latino/a books. With that dollar bill I held up in my presentation, money talks. You understand that when you see a car commercial on TV, then the same concept goes for buying books. Latino/a authors are fighting great odds to be published. They face stereotypes of the type of book they can write: only about gangs, working as a migrant farm worker, or crossing the border. Stories about the different qualities of being Latino in different environments are discounted. The bottom line to all the CEOs who make the decision is “Will it sell?”. Until each one of us proves to the decision makers in NYC that we want stories that reflect our real lives, our real makeup of mix heritage, and the growing Latino middle class, our children will never see themselves in the literature they read in school. I know money is tight. If every one of us bought one book by a Latino/a each month, our voice would be heard. That’s all it would take.


What do you think would make a difference for more Latino/as on the internet? What suggestions would you offer to make the internet more understandable for Latinos?

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